Partnering with creators and influencers formed the entry point for most brands seeking to leverage gaming as part of their marketing strategy. Influencer marketing campaigns continue to be a foundational marketing tool for brands, whether it be a standalone strategy or to act as support for other branded gaming solutions. Their ability to drive awareness, enhance a brand’s reputation, drive community engagement & even purchase decisions with a brand’s target audience continue to drive the popularity of this strategy for brands. Outside of ‘traditional’ influencer marketing, brands have the opportunity to leverage gaming talent with their large & engaged audience for an array of other digital & offline activations.