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Privacy Policy – LinkedIn Advertising

Effective Date: 1 January 2025

Our website uses LinkedIn’s advertising services, including the LinkedIn Insight Tag, to better understand the effectiveness of our campaigns and serve relevant content to our visitors.

1. Use of LinkedIn Insight Tag

We have implemented the LinkedIn Insight Tag on our website. This tag enables the collection of data regarding members' visits to our site, including:

  • URL

  • Referrer

  • IP address

  • Device and browser characteristics

  • Timestamp

LinkedIn does not share the personal data of users with us. Instead, it provides reports and alerts about website audience and ad performance in aggregated form.

2. Purpose of Data Collection

We use the collected data to:

  • Track conversions

  • Retarget website visitors with personalised ads

  • Gain insights into user behaviour on our site

This helps us improve our services and deliver content that is more relevant to our audience.

3. Legal Basis for Processing

Our use of the LinkedIn Insight Tag is based on your consent, where required by law. For visitors in the European Union and Singapore, we provide a clear notice and obtain consent before tracking is initiated, in line with the General Data Protection Regulation (GDPR) and the Personal Data Protection Act (PDPA).

4. LinkedIn Member Controls

LinkedIn members can control the use of their personal data for advertising purposes through their LinkedIn account settings. For more information, please visit:
https://www.linkedin.com/help/linkedin/answer/62931

5. Opt-Out and Cookie Consent

We respect your right to privacy. Visitors may decline cookies or withdraw consent at any time by adjusting cookie settings on our site or through browser controls.
To opt out of LinkedIn’s tracking cookies, visit:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

6. Data Retention

Data collected via the LinkedIn Insight Tag is retained for up to 180 days. This retention period is managed and enforced by LinkedIn and subject to their data policies.

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