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Events & Tournaments

Gaming and lifestyle events present a compelling opportunity for brands to connect with consumers. Existing or new IP, online or offline, large or intimate, these events are curated in such a way to deliver unique and immersive experiences for a diverse set of fans, celebrating gaming and popular culture. A brand’s product and positioning is authentically weaved into the narrative with tailored activations designed to allow the brand direct interaction with their target audience. Encouraging active participation from the audience and creation of a strong sense of community is fundamental to the success of the event and the brand’s involvement.

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